The Coach brand stands for authenticity, innovation, and relevance. We grew organically from the product, always staying true to these key brand equities.
Started in 1941 as a family-run workshop in New York City, we were pioneers in the leather goods and accessories space, establishing ourselves as the original American house of leather during the second half of the 20th Century.
We went on to define “accessible luxury” for a generation. Beginning in North America, Coach delivered an alternative to traditional luxury. Then, we expanded beyond our home market, becoming the first American company in our category to bring international relevance to an American leather goods brand.
Today, Coach is available on five continents in over 1,000 directly-operated stores worldwide and many more in collaboration with our global wholesale and distributor partners.
Now, we’re building on our brand strengths with a vision:
To become the
It’s an ambitious plan for our future—one that we are uniquely suited to—and an extraordinary opportunity to make luxury more meaningful, liberating, inviting, and approachable for those who desire more than status.
It’s a way to celebrate and honor individuality, blending our history and heritage with design and fashion relevance, to present a clear and compelling expression of the Coach Woman and the Coach Man across the brand and around the world.
As we look forward to celebrating our 75th anniversary, we remain incredibly proud of Coach: Our business, brand, culture, and people. And today, the Coach name is synonymous with effortless New York style, an integral part of the American luxury landscape and the lives of countless Coach customers around the world.
We remain inspired by our rich heritage, and we’re excited for the endless opportunities that lay ahead for Coach!
Coach is a leading New York design house of modern luxury accessories and lifestyle collections for women and men. Our product offerings include bags, small leather goods, footwear, ready-to-wear, outerwear, watches, weekend and travel accessories, scarves, sunwear, fragrance, jewelry, and related accessories.
We are a publicly-traded company listed on the New York Stock Exchange under the symbol COH, and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.
We employ 17,000 colleagues across both our Corporate offices and over 1,000 directly-owned and operated Coach Store locations worldwide.
What differentiates Coach from our competition is our:
The Coach brand represents a blend of classic American style with a distinctive New York spirit, offering a design that is known for a distinctive combination of style and function.
Market Leadership Position with Growing International Recognition
We are a global leader in premium handbags and lifestyle accessories, with a long-standing reputation and distinctive image that we’ve consistently developed across an expanding number of products, sales channels and international markets.
Today, we are the leading handbag and accessories brand in North America, and the leading imported luxury handbag and accessories brand by units sold in Japan. We continue to gain traction in China and other Asian markets, Europe and Latin America.
Our Loyal & Involved Consumer
Coach consumers have a strong emotional connection with our brand. Part of our everyday mission is to cultivate consumer relationships by strengthening this emotional connection.
Multi-Channel Global Distribution Model
Coach products are available in image-enhancing locations globally wherever our consumer chooses to shop, including:
Directly-owned and operated Coach Retail and Outlet Stores in North America, Asia, and Europe.
Ecommerce through www.coach.com for the United States, Canada, Japan, and China, along with informational websites for over 20 other countries.
Coach boutiques located within select department stores and specialty retailer locations, and through distributor-operated shops, all contributing to our strong global presence.
Innovation With A Customer-centric Focus
We listen to our customers through rigorous research and strong consumer orientation. We learn about them wherever Coach is sold around the world, and work to anticipate changing needs by keeping our product assortment fresh and compelling.
At Coach, we believe an inspirational and modern work environment is where exceptional talent thrives.
We nurture a culture infused with creativity, innovation, entrepreneurship, learning and achievement to allow our people to always bring their best. We are inspired, talented, and diverse individuals who work collaboratively to drive the continued success of our brand.
And, we know the Coach culture is truly a reflection of our Coach people—both who we are and who we strive to be, simply defined by our Coach Values.
We see possibility in the impossible.
We pursue our passions with tenacity to innovate a new way forward. We challenge assumptions with optimism for what could be. We embrace our curiosity and welcome the unknown.
We nurture authenticity.
We stay true to who we are. We say what we do, do what we say and hold each other accountable, and build genuine, rewarding relationships—with customers, partners and each other.
We integrate individuality and teamwork.
We are high-performing individuals who work together for the greater good of Coach, Inc. We encourage personal initiative and invite a diversity of perspectives. We take responsibility for delivering excellence—as individuals and as a team.
We fuse creativity and logic.
We trust our emotions and imagination to propel us onward. We use judgment to connect instincts and logic. We learn from our experience.
ABOUT VICTOR LUIS
Victor is Chief Executive Officer of Coach, assuming the role January 1, 2014, and serves on Coach’s Board of Directors.
Joining Coach in 2006 as President & CEO, Coach Japan, Inc., Victor was most recently President and Chief Commercial Officer of Coach, Inc. responsible for all of Coach’s revenue-generating units, strategy and merchandising. Previously, he was President, International Group, overseeing Coach’s operations outside of North America, and President for Coach Retail International, managing our directly-operated businesses in China, Japan, Singapore, and Taiwan, and President & CEO, Coach China and Coach Japan.
Before joining Coach, Victor was President and CEO for Baccarat, Inc., running the North American operation of the French luxury brand. Earlier in his career, he held marketing and sales positions within the Moët-Hennessy Louis Vuitton (LVMH) Group.
Victor holds a Bachelor of Arts degree from College of the Holy Cross and a Master of Arts degree from University College, Durham University, UK.
Leading through a close, collaborative partnership, Chief Executive Officer Victor Luis and Creative Director Stuart Vevers embrace the opportunity to define the future of Coach together, bringing energy and inspiration to the business, to the brand, and to more than 17,000 Coach employees worldwide.
“I am passionate about Coach. And it’s my belief that the best way to truly understand what’s at the heart of Coach is to know the people who make it run: Our employees.
The Coach brand is driven by the power of our people; strong, talented and dedicated employees who share our vision, believe in our brand, strive for excellence, bring a sense of pride and ownership to their work, and embrace the qualities we value at Coach: Passion, tenacity, optimism, inquisitiveness, flexibility, collaboration, a focus on winning performance, and a belief in the boundless opportunities for Coach.
Our people—and our commitment to our shared values—are certainly the universal determining factors behind our global success.
I have always embraced the concept that we are more than a company. We are a strong community of individuals with a shared culture and shared goals for success. And it starts with our commitment to select and develop great individuals and teams in every market.”
ABOUT STUART VEVERS
Stuart Vevers joined Coach as Executive Creative Director in September 2013 to lead all creative aspects of the Coach brand, including Women’s and Men’s product design, brand imagery, and store environments.
Recognized as one of the world’s leading accessories designers, Stuart joined Coach from Loewe, where he held the role of Creative Director since 2008. Prior to Loewe, he was Creative Director of Mulberry from 2005 to 2008.
Stuart started his career at Calvin Klein, followed by successful roles with Bottega Veneta, Givenchy, and Louis Vuitton, where he evolved his extensive luxury experience and became recognized as one of the most prominent creative leaders in his field.
In 2006, Stuart won the British Fashion Council’s Accessory Designer of the Year award. Stuart graduated from the University of Westminster in London, England.
“Coach at its core has a really different point of view, and I think that comes from starting in New York. It feels like a modern way of approaching luxury, and that was very appealing to me.
There’s something about New York style that’s just like the city itself. It’s bold and it’s spontaneous and it gives this feeling of energy and endless possibilities. But at the same time, the style is quite relaxed and understated; there’s a functionality in how things are.
It’s a spirit that I relate to, one that played an important role in my decision to join Coach. And I think that spirit speaks to the type of talent we look to attract and ultimately, the people who join us at Coach.
I think that the home of a brand ends up being so much a part of its soul. I wanted to rediscover Coach in a new way. I wanted something that was about authenticity.
Given that Coach has long been part of the landscape of American fashion in such a significant way, I listen, explore, research, think, but then I always have to go with my instinct. That’s really important for me: Knowing where we came from but then really using my instinct as a designer about what feels right for Coach today and for the future.”
Working at Coach is about more than our passion for our brand and business. We are all part of broader communities, and we have responsibility and involvement in the communities in which we live and work.
The Coach Foundation
In 2008, Coach established The Coach Foundation. Its principal mission is to champion organizations that empower, educate and support women and children around the world, focused on two program areas:
Coach’s Women’s Initiative explores the best opportunities to help women fully realize their potential by supporting programs that encourage personal and economic empowerment.
Coach’s Education Initiative focuses on improving educational opportunities for the underserved, to provide everyone with the opportunity to learn, grow and meaningfully contribute to our society.
Coach has always been committed to being socially, environmentally, and economically responsible by providing thoughtful and creative solutions to key sustainability challenges. Our sustainability strategy centers around four key pillars:
Attract and retain the best talent by providing opportunities to succeed in a supportive, positive and diverse working environment.
Supply Chain Stewardship
Collaborate with raw material suppliers and manufacturing partners to ensure locations where our materials and products are produced follow the highest labor standards.
Make decisions and take action to conserve and reduce our energy consumption, waste production, and overall environmental impact.
Support local communities in which we operate through The Coach Foundation.