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Welcome to Coachtopia, a world of circular craft, powered by community, building towards a better future for our planet.
Coachtopia is a collaborative lab for innovation within Coach, founded with a mission to accelerate our transition towards a circular economy in fashion by rapidly prototyping new products, processes and ideas.
Circular craft
In Coachtopia, we’re harnessing more than 80 years of Coach leather expertise to make beautiful things according to our Made Circular™ design philosophy. This means we reimagine waste as a valuable raw material and work backwards, crafting our products from recycled, repurposed or renewable materials and designing them to live multiple lives with clear pathways for takeback, reuse or recycling.
The production of new materials accounts for 38% of the fashion industry’s greenhouse gas emissions.* That's why, in Coachtopia, we are minimizing our use of virgin raw materials and crafting from what already exists. For example, our Upcrafted leather bags and accessories are made from luxury leather production scraps left over after our bag patterns are cut from leather hides.
* Source: Fashion on Climate, McKinsey & Company, 2020
Because we know we can’t create a circular future alone, we’re building Coachtopia as an inclusive community of designers, thinkers, makers and consumers, inviting these voices to work with us to address the challenges we face and join us on the road to circularity.
Since the earliest days of Coachtopia, we’ve been inspired by the passion of our Beta Community—a global and growing network of diverse and inspiring Generation Z individuals who are continually sharing their ideas about our products, messages and concepts as we develop them, setting expectations of the change they want to see.
Coachtopia was founded with a mission to help advance a circular fashion system, This is an ongoing journey for us, in which we’re prioritizing progress over perfection. We are on the road to circularity, meaning we’re committed to iteratively exploring and innovating new ways of making and remaking our products, while working to measure our impacts along the way.
By crafting according to our Made Circular™ principles, our goal is to lower the carbon footprint of our products compared to those made by conventional methods. At the same time, we’re collaborating with trusted industry partners to find ways of designing out waste and reducing emissions across Coachtopia’s entire supply chain.
Coachtopia is being built upon the investments we’re making across the entire Coach supply chain to make our business and products more sustainable. By rapidly innovating in Coachtopia, we’re working to pioneer methodologies for circular fashion at scale.