Coach collaborates with four contemporary artists based in China to reimagine our beloved mascot Rexy. This special collection debuted in Shanghai, fusing the creative energy of the magical city with the bold attitude of New York. Graphic artist Guang Yu interprets Rexy in roaring graffiti-like emoticons on our Signature canvas Academy backpack. Designed for adventures near and far, it’s a spacious, functional silhouette with both a tech sleeve and a zip laptop pocket.
About the Creative: Known for his work with major cultural institutions, graphic artist Guang Yu’s typographical works offer new possibilities of thinking and design. He founded his creative studio A Black Cover Design in 2015.
