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STYLE
Bag Charm & Accessory Layering 101
Why choose just one bag charm when you can layer multiple personality-filled picks?
byCoach Editorial
Published September 2026
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Playful yet personal, bag charms take self-expression to the next level.
With so many charms and straps to choose from, there’s a bag charm (or two) for everyone.
These are the best ways to layer multiple bag charms onto one bag so you can show off the many versions of you on every occasion.
Your bag serves as an extension of your own personal style—and bag charms take that to the next level. If you love to show off your personality wherever you go, why limit yourself to a single bag charm, strap or keyring? Luckily, charm layering gives you the power to incorporate more than just one aspect of who you are into your everyday bag. And it’s super simple.
Whether you’re a sports enthusiast, animal admirer, fashion lover or all of the above, here are the best ways to layer charms for ultimate self-expression day in and day out.
Create Your Own DIY Charm
One way to layer all your favourite charms into a single personality-packed chain? Create your own DIY bag charm. Like the process of slowly crafting a charm bracelet that helps you express who you are through your jewellery, creating your own DIY charm involves choosing pieces that speak to who you are and continuing to add to your chain as you and your personal style evolves. It’s a fun way to layer a few pieces of your personality into one simple charm that dangles on your bag. To get started, follow the steps below.
1. Get your chain strap.
2. Choose your DIY bag charms.
3. Clip the charms onto the chain.
4. Add to any bag to make it even more expressive.
Pair a Chain Strap with a Charm
Decorate your bag with a strap and a keychain for double the personality. You can drape the strap from one side of the bag to the other and clip the keychain onto one side, letting it dangle. For a cohesive look, match your chain strap’s hardware to your charm or keychain’s hardware—brass on brass, silver on silver and so on.
Double up with a few chain straps for a layered look that only adds dimension to your bag. Go with a strap that already has layers built in like the Triple Chain Strap, or DIY your own multi-layer strap—all you have to do is choose a couple of chain straps that speak to you and clip them onto your bag.
Can I match bag charms and straps to the hardware finish of my bag?
Can I match bag charms and straps to the hardware finish of my bag?
Yes, our bag charms and straps feature a variety of finishes—like silver and brass—that match Coach hardware. Simply choose the charm, strap or keychain finish that best complements your bag.