Privacy Policy

Last revised date: April 1, 2023

Contents

1. Who are we?
2. What data is covered by this Privacy Notice?
3. What data do we collect from you?
4. How do we use your personal data?
5. How do we use cookies?
6. With which third parties do we share your personal data?
7. Do we transfer personal data outside the EEA?
8. What are your rights?
9. How do we protect your personal data?
10. How long do we keep your personal data?
11. How can you contact us?
12. Which version of this Privacy Notice applies?

Tapestry Inc. and its affiliated companies (collectively "Tapestry", "we" or "us"), including Coach Stores Limited (“Coach”) are committed to protecting your privacy and ensuring the highest level of security for your personal data.

Tapestry and Coach have prepared this Privacy Notice for:

  • in-store and online customers including potential customers and consumers (for example, individuals who have signed up to any of Coach’s marketing and clienteling messages); and
  • visitors of www.uk.coach.com and any successor website or application thereto (collectively referred to as the "website").

This Privacy Notice explains the types of personal data Tapestry and Coach collects about you, how we use that data, who we share it with, and how we protect it.

Please read the following carefully to understand Tapestry's views and practices regarding your personal data.

1. Who are we?

For the purposes of this privacy notice, the data controllers are Tapestry Inc. of 10 Hudson Yards, New York, NY, 10001, U.S.A. and Coach Stores Limited, Brunel Building level 7, 2 Canalside Walk, London W2 1DG, United Kingdom.

2. What data is covered by this Privacy Notice?

This Privacy Notice covers all personal data processed by Tapestry and Coach which means information (either in isolation or in combination with other information) that enables Tapestry to identify you directly or indirectly. This includes the types of information set out below.

3. What data do we collect from you?

We may collect data about you from the following sources:

1. Information we receive from you

We may collect personal data (such as your name, postal and email address, telephone number, country of residence, birth day and month, age range, payment card information, or other personal characteristics or preferences) that you provide when you interact with us such as when you:

  • buy our products online;
  • register to our online account;
  • fill in our in-store customer card (e.g., to hear from us about our products and initiatives, to find out how to participate to our in-store events, competitions or promotions and to participate in our clienteling programme);
  • provide your email address on our website to sign up to our marketing and clienteling communications or other brand initiatives such as competitions and surveys, access livestreaming, access gated product categories or sign up for product waitlist notifications; • request product customisation;
  • contact our Customer Service (e.g., via phone, email) and subsequently correspond with us;
  • submit a product review on any of our websites.
  • Engage with personalisation services on our website such as wishlist sharing, referral programmes or sizing guides;
  • Utilise our “pay-by-link” shopping service to purchase from a store via a digital catalogue and remote payment process;
  • Provide your email address to receive a digital copy of your purchase receipt; and
  • Sign up for brand pop-ups and/ or events.

2. Information we collect about you

We collect information about you from the following sources:

  • your customer transactions trail and purchase history;
  • your social media interactions with us (e.g., if you "like" or "share" something you see on our social media platforms);
  • your use of our website and other third-party websites on which you may be displayed our adverts. In particular, we may collect:
    • technical information, including your IP address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors;
    • information about your visit, including the websites you visit before and after our website and products you viewed or searched for; and
    • length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers) and methods used to browse away from the page.

To learn more about our purposes of use of cookies or similar digital tracking technologies (used to collect the information above), please see "How do we use cookies?" below.

  • your interaction with our marketing and clienteling communications to measure effectiveness (for example, we collect information about whether / when you have opened a communication from us, and if you have clicked a link in the communication or forwarded the communication);
  • your interactions with our online adverts to measure advertisement effectiveness;
  • the in-store capture cards which you may fill in and return to us during one of your visits to our stores;
  • the CCTV footages recorded in our stores; and
  • information we draw from our sources listed above and information we obtain from third parties (including publicly available information) where we have a legal basis to do so. We combine all this information to better understand who you are, your preferences etc. to enhance your customer experience with us (at "How do we use your personal data?").

Where we collect personal data to perform our contract with you or fulfil our legal obligations, its provision is mandatory as we cannot deliver our products or services without it. For instance, we would not be able to deliver a product you have purchased if you do not provide your address details. In all other cases, the provision of personal data is optional, but it may impact your ability to participate in certain activities that require your information.

4. How do we use your personal data?



We use your personal data for the following purpose(s):

Based on the following justification:

1

Process your payment, complete your purchase with us and provide digital or paper receipt.

Necessary to perform your purchase contract with us.

2

Create your personal account on our website and enable your access to such account.

Necessary to perform your contract with us for the provision of the services (online personal account).

3

Use your personal account on our website including, for example, saving billing details and delivery address for future purchases, saving data to process products returns.

Necessary for our legitimate interest to provide you with an enhanced customer experience on our website (e.g., smooth and quicken your online transactions). It is also in your interest to benefit from an enhanced customer experience. For certain specific data uses (such as for processing your product returns), the use of your data is necessary to perform your contract with us.

4

Personalise and optimise your online shopping experience with us (for example, recording certain information from your past purchases which can be re-used in your future purchases such as address, saving your favourite store locations or other personalisation services on our website).

Necessary for our legitimate interest to provide you with an enhanced customer experience on our website. It is also in your interest to benefit from an enhanced customer experience.

5

Enable you to use our "wish list” features online (even if you have not registered for an online account with us).

Necessary for our legitimate interest to provide you with an enhanced customer experience on our website. It is also in your interest to benefit from an enhanced customer experience.

6

Provide you with customer support for any enquiry or request related to a product you have bought

Necessary to perform your purchase contract with us (where customer support for certain enquiries or requests is envisaged in our contract with you). Necessary to comply with a legal obligation we are subject to (where such obligation exists which requires us to respond to a specific enquiry from you or enable the exercise of your rights, for example under applicable consumer law).

7

Provide you with customer support for any enquiry or request you submit to us in relation to a product you would like to buy or a general enquiry or request.

Necessary for our legitimate interest to establish or maintain a relationship with you. It is also in your interest to receive a response from us when you contact us.

8

Use the product reviews you provide on our website, or through third parties.

Necessary for our legitimate interest to receive feedback on our products and use such feedback to improve the way we present our products on our website to other potential buyers.

9

Customise a product you have specifically requested.

Necessary to perform your contract with us.

10

Monitor the effectiveness of our adverts online and our marketing and clienteling campaigns (e.g., by monitoring if / when / how you interact with online ads or an emails you receive from us).

Necessary for our legitimate interest to improve our marketing strategy, expand our customer base and retain current customers, and better allocate our marketing and clienteling resources.

11

Offer targeted advertising to you which is tailored to your needs, preferences, tastes and habits.

With your consent where this is required by applicable law or necessary for our legitimate interest to show you the products we think you will mostly like from us. It is also in your interest to receive customised offers, so you do not have to spend too much time browsing our broad range of products.

12

Contact you with communications such as emails, postal mail or by SMS (if you provide such information in our in-store capture cards or online) to tell you about your purchase, market our products, offers and campaigns, send clienteling communications or other relevant information.

With your consent where this is required by applicable law. Where your consent is not required by law (depending on the means of communications used), this data use is necessary for our legitimate interest to let you know about us your purchases and our products.

13

Perform researches and surveys about our products and customer experience, product development and product testing.

Necessary for our legitimate interest to constantly improve our offers, products and services to you.

14

Enable you to take part to our contests, sweepstakes, competitions, promotions and similar events and initiatives for customers.

Necessary to perform your contract with us (based on your written acceptance of our terms and conditions of entry to participate to such contests, sweepstakes, competitions and other promotions). Necessary for our legitimate interest to engage and retain customers, incentivise customers to buy our products or reward our customers.

15

Interact with you through our social media platforms, measure the effectiveness of our social media campaigns and perform some of the purposes above (e.g. advertising, enable you to take part to our contests, sweepstakes, surveys etc.) via social media.

Necessary for our legitimate interest to expand and retain our customer base and promote our products also via social media.

16

Enable your voluntary participation to our social media campaigns, including the use of your images.

Necessary to perform your contract with us (based on your written acceptance of our terms and conditions of entry to participate to such campaigns). Necessary for our legitimate interest to expand and retain our customer base and promote our products also via social media.

17

Improve the functionality and user-friendliness of our website.

Necessary for our legitimate interest to constantly monitor and improve our online presence and services to you.

18

Fraud detection in relation to online payments and, more generally, prevention against any illegal activity.

Necessary to perform your contract with us (including by complying with our contractual obligations to ensure the security and confidentiality of your payment data). Necessary for our legitimate interest to prevent illegal activities which could harm you and us.

19

Enable a corporate transaction such as a merger or acquisition whereby data assets must be merged or transferred as part of the transaction.

Necessary for our legitimate interest to corporate re-organisation and/or compliance with regulatory or statutory requirements.

20

Respond to or address enquiries or requests from law enforcement bodies, regulators or other public authorities.

Necessary for the purposes of complying with legal requirements to which we are subject.


Where we rely on the necessity for a legitimate interest to use your personal data, we will do so solely on the basis of a previous thorough assessment of our legitimate interest against your privacy rights and we will carefully conduct a balancing exercise to ensure that our data processing is proportionate to your rights.

5. How do we use cookies?

As many other organisations, we use cookies or similar digital tracking technologies on our website for a number of purposes as set out below. A cookie is a very small text document, which often includes an anonymous unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. Find out more about the use of cookies on www.allaboutcookies.org. Cookies (or other similar technologies) can be placed on our website by us or by third-party partners we engage for our purposes.

Third-party cookies may be deployed on our behalf also on third-party websites (e.g., to measure ads effectiveness). Please note that we are not in control of and responsible for any cookies placed on our website by third parties without our authorization or third parties who are not acting on our behalf.

We respect applicable law about cookies. In particular, we use cookies only with your authorization where this is required by applicable law. In any case, you may opt-out from cookies at any time by changing your browser settings accordingly. However, as a consequence of your opt-out, certain functions, portions or features of our website may cease working or may prevent you from fully benefiting of our online services.

Categories of cookies

Some cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies and these types enable us to remember things about you as a returning visitor. The main categories of cookies we use include:

  • Strictly necessary cookies: These cookies are essential in order to enable you to move around the website and use its features, and ensuring the security of your online transactions with us and online access to our website. Without these cookies services you have asked for, such as completing a transaction, cannot be provided. These cookies don’t gather information about you for the purposes of marketing or clienteling.
  • Performance cookies: These cookies allow us to count the number of visitors and collect information about how visitors use a web site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor although they may collect the IP address of the device used to access the site. All information these cookies collect is anonymous and is only used to improve how a website works and the user experience. By using our websites you agree that we can place these types of cookies on your device, however you can block these cookies using your browser settings (please see "How to manage your cookies" section below).
  • Functionality cookies: These cookies allow us to recognise you when you return to our website and allows the website to remember choices you make (such as your user name). They may also be used to provide services you have requested such as watching a video. The information these cookies collect is anonymised (i.e. it does not contain your name, address, account details, etc.) and they do not track your browsing activity across other websites. By using our websites you agree that we can place these types of cookies on your device, however you can block these cookies using your browser settings (please see "How to manage your cookies" section below).
  • Targeting cookies: These cookies make marketing and clienteling messages more relevant to you. We or a third-party advertising network may collect information relating to your browsing history and interests to tailor relevant advertising to you. The advertisement network partner may use marketing cookies to collect usage, navigational or other statistical data about your activities on our websites and mobile applications to provide you targeted advertising based upon your interests, limit the number of times you see the same advertisement on our websites or mobile applications and to help measure the effectiveness of advertising campaigns.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. Alternatively, you can search the Internet for other independent information on cookies.


Except for strictly necessary cookies, all cookies will be kept in accordance with the principle set out in section 10 of this Privacy Notice.

Purposes of use of cookies

We use cookies for the following purposes:

  • Enable basic functioning of our website;
  • Web analytics to improve our website (structure, features, accessibility and usability, content) or to fix any technical issue through gathering relevant technical data;
  • Enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart, billing address to save time and effort when you next return to our website or shop with us);
  • Monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing and clienteling communications); and
  • Learn more about your preferences and Internet browsing habits to provide you with tailored advertising (you certainly don't want to hear from us about something you are not interested into).

How to manage your cookies?

The browsers of most computers, smartphones and other web-enabled devices are typically set up to accept cookies. If you wish to amend your cookie preferences for this website or any other websites, you can do this through your browser settings. Your browser’s ‘help’ function will tell you how to do this. If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies. Visit http://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html to see these.

However, please remember that cookies are often used to enable and improve certain functions on our website. If you choose to switch certain cookies off, it is likely to affect how our website works.

6. With which third parties do we share your personal data?

Your personal data may be shared with third parties in certain circumstances:

Tapestry's group of companies: We may share your personal data among our group of companies, including our subsidiaries, head office and branches, in order to open your account with us, administer our services and products, provide you with customer support, process your payments, understand your preferences, offer targeted advertising, send you information about products and services that may be of interest to you and conduct the other activities described in this Privacy Notice.

Our Tapestry brands (COACH, kate spade, and STUART WEITZMAN): As described this Privacy Notice, we may share your information with any Tapestry brand to generate cross-brand marketing and clienteling materials tailored to your specific interests, program memberships, and purchases. For example, if you sign up for email marketing and clienteling materials from one of our brands (e.g., Coach), we may use your information to create similar marketing and clienteling materials for another brand's products that may be of interest to you. You can opt-out of this sharing at any time by emailing privacy@tapestry.com.

Our service providers: We use other companies, agents or contractors to perform services on our behalf or to assist us with the provision of the Tapestry services and products to you. We may share personal data with the following categories of service provider:

  • infrastructure and IT service providers, including cloud service providers;
  • marketing, advertising and communications agencies;
  • online payment and fraud prevention service providers;
  • delivery / logistics service providers (for home delivery of products you have bought online);
  • external auditors and advisers (e.g. social media consulting);
  • providers of services related to some enhanced online features such as customer review;
  • cookie analytics providers;
  • online advertisers; and
  • providers of website testing / analytics services.

In the course of providing such services, these service providers may have access to your personal data. However, we will only provide our service providers with personal data which is necessary for them to perform their services, and we require them not to use your information for any other purpose. We will use our best efforts to ensure that all our service providers keep your personal data secure.

Third parties connected with business transfers: We may transfer your personal data to third parties in connection with a reorganisation, restructuring, merger, acquisition or transfer of assets, provided that the receiving party agrees to treat your personal data in a manner consistent with this Privacy Notice.

We may also disclose your personal data to third parties where disclosure is both legally permissible and necessary to protect or defend our rights, matters of national security, law enforcement, to enforce our contracts or protect your rights or those of the public.

Third parties connected with business transfers: We may transfer your personal data to third parties in connection with a reorganisation, restructuring, merger, acquisition or transfer of assets, provided that the receiving party agrees to treat your personal data in a manner consistent with this Privacy Notice.

Please note our website may, from time to time, contain links to and from the websites of our partners or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we have no control over how they may use your personal data. You should check the privacy policies of third-party websites before you submit any personal data to them.

7. Do we transfer personal data outside the EEA or the UK?

Your personal data may be transferred to and processed in the U.S. or other locations outside the European Economic Area ("EEA") or the United Kingdom including Japan, South Korea, Singapore, the mainland China, Hong Kong SAR by our affiliates and our service providers. We will take all steps that are necessary to ensure that your personal data is treated securely and in accordance with this Privacy Notice as well as applicable data protection laws, including, where relevant, by entering into EU standard contractual clauses (or equivalent measures) with the party outside the EEA or the UK.

You may ask for further information on the safeguards that we have put in place to safeguard the transfer of your data to outside of the EEA or the UK by contacting us as indicated below at "How can you contact us"?

8. What are your rights?

If you are in the European Economic area or the United Kingdom, you have the following rights:

  • Access. You have the right to request a copy of the personal data we are processing about you. For your own privacy and security, at our discretion we may require you to prove your identity before providing the requested information in accordance with the applicable law.
  • Rectification. You have the right to have incomplete or inaccurate personal data that we process abou