STYLE

How to Decorate Your Bag

Learn how to adorn your bag to make it unique to you.
by Coach Editorial
Published September 2026
  • Bag charms and straps add a touch of flair to any everyday bag.
  • Below, learn the best styling tips for decorating your bag.

There are no limits to what you can do when it comes to accessorising and decorating your everyday bag. Clip a bag charm that speaks to you on one side, loop a charm-inspired strap around the handle or even layer both charms and straps onto your handbag for double the personality.

While your bag itself serves as an extension of your own personal style, playful charms and straps will take that personalisation to the next level.

Consider this guide the ultimate “Bag Decorating 101” with tips and tricks on how to achieve whatever personality-packed look you’re after.

Mix Hardware

If you’re someone who likes to wear both gold and silver jewellery on a day-to-day basis but worries about whether the two tones actually go together, bag charms might be the answer. Mix charm and strap hardware so that no bracelet, necklace or pair of earrings is ever off limits—so long as you’re bringing your plus-one along for the ride.

Style Pick: When attaching multiple chains and straps, a bag with D-rings on both the inside and outside (like the Brooklyn bag) makes layering a breeze.

How to Get the Look

  1. Clip on the Heritage Bag Charm for a touch of silver.
  2. Attach the Triple Chain Strap for a brass accent.
  3. Layer in the Mixed Strap Charm for a mix of black and silver tones.

Create a DIY Charm

Decorate your bag in a way that shows off all your interests and hobbies with your own DIY bag charm chain. Similar to crafting your own charm bracelet, creating your own DIY bag strap involves attaching a few small charms to the chain before clipping your completed masterpiece right onto your bag.

Style Pick: The ultimate vehicle for self-expression, the Tabby takes creativity and individuality pretty seriously. Let your DIY bag charm dangle across your Tabby for added personalisation.

How to Get the Look

  1. Get your chain strap.
  2. Choose your DIY bag charms.
  3. Clip the charms onto the chain.
  4. Add to any bag to make it even more expressive.

Go for Contrast

Neutral-toned bags are popular for a reason. They go with everything—and that includes all your favourite bag charms. Pair your white, brown or black bag with a bold charm or strap that adds a splash of colour to your entire outfit.

Style Pick: Small in size yet big on self-expression, the Nolita can take on one (or several) colourful bag charms—simply choose one that contrasts the shade of your mini bag.

How to Get the Look

Here’s what our store associates are saying.

FAQs: You asked. We’ve answered.

Can I attach bag charms to any type of bag?

Can I attach bag charms to any type of bag?

You can attach bag charms to almost any type of Coach bag. Simply link charms or keychains to hardware like D-rings or even around straps.

How can I style different types of bag charms and straps?

How can I style different types of bag charms and straps?

When styling different types of bag charms, straps or keychains, consider the following tips.

  • Clip It: Bag charms or keychains can simply be clipped onto your bag’s hardware. Let them dangle for an easy, personality-filled style.
  • Loop It: For longer charms with clips on both sides, try looping the chain around one strap of your handbag.
  • Strap It: Chain straps with charms can be hooked to both ends of your bag’s hardware for a style that dangles from one side of your bag to the other.

How do I choose which bag charms to gift?

How do I choose which bag charms to gift?

Straps, charms and keychains make the perfect gift for anyone hoping to customise their bag without permanently altering it.



For more charm recommendations, check out our guide to accessorising.